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Promises must be fulfilled, especially if they are public.

Politicians are keener on short-term projects, because immediate outcomes are more easily exchangeable as “quid pro quo” in the political arena. No matter then, if complex policies need time to adequately develop, because good planning and financial investments needed to support any serious environmental policy.

Economic crises and political turmoil is the main causes of actual countries’ amnesia regarding their commitments for the “stabilization of greenhouse gas concentrations in the atmosphere,” in order to prevent a dangerous interference between human behavior and the global climate is probably the reason why the “green sensibilization” process cannot ever take place from a top-down approach, as Parag Khanna seems to suggest.

And the latest news from China apparently gives him a point. Public opinion is forcing the government of one of the most polluting countries to balance economic growth with environmental sustainability, and become the “green engine” of the century.

In December, China published the 12th quinquennial plan on the protection of the environment. Public pressure moves country policy into action, and rule-makers force industry to redesign industrial processes with the lowest possible impact on the environment, regardless of where the business is located.

The only way to avoid the incumbent risk that an improved environmental sensitivity might become distorted is with a selfish “not in my backyard” attitude.

The game of inverting the trend of the earth pollution has started and companies are playing an important role in order to offer better standards of living to workers and to people at large.

Our intention was to understand if a “cure” able to reduce or eliminate damage to environment and, at the same time, being economically sapient – does really exist. The future China seems to be a good example of a country moving in this direction.

On the other side, we have asked to an expert to explain what the inner motivation that pushes those who want to “save the world” is, and how companies can associate and adequately communicate with activists and why. Finally, Panetta and Brown clarify how waste tracking systems may be implemented without controlling people’s behavior, thus affecting their privacy.