Naomi Simson

“I am a positive, enthusiastic and effervescent person.” 

Naomi Simson is the founder and Chief Experience Officer of RedBalloon, Australia & New Zealand’s Leading Experience Gifts Retailer. One of Australia’s outstanding female entrepreneurs, the key to her personal success lies in her ability to shift her values to the company. Naomi has seen the results when “everyone does what they say they are going to do” and she has transferred this attitude to her business, by encouraging her team to have the freedom to organize their own work and play to their strengths. She is supportive, innovative, funny and courageous. Her belief, and one of RedBalloon’s values, is ‘being a little dog with a big dog attitude’. It means being courageous, moving nimbly, and taking risks. In the last few years both, her and her business, have received major accolades. The most important: in 2008 she won the Innovation category at the Telstra Business Women of the Year Awards, and in the same year, her leadership and managerial skills were acknowledged at the Australia HR Awards. We asked Naomi for three adjectives to describe herself. She answered: “I am a positive, enthusiastic and effervescent person.” She loves her job and constantly seeks new inspiration to innovate throughout the business. Where does she get this drive from? “I think I was born like this…every morning I get out of bed and cannot wait to go to work, I am excited and I am interested, I think having a big game to play means that I am always stimulated”. Apart from work, Naomi has three big passions: her family, painting using vivid colors and staying fit. She started painting when she was a teenager, and with the same passion she had when she was young, Naomi likes exploring the world of paint. She reaches a meditative state experiencing the texture, the color and the smell of paint on large canvases.



Published in the hard-copy of Work Style Magazine, Fall 2010