Measurement of Disorder

Entropy: from thermodynamic systems to chaos.


Tetra Pak (Italy) is one of three companies in the Tetra Laval Group. It is a multinational which produces integrated systems for the treatment and packaging of foods.

Can we make it simple? A company is often a a tangle of misunderstood dynamics. Sometimes we accept them without knowing what they mean; sometimes we think we know the meaning but are “too navigated” to deal with the consequences of order. The chaos theory is the study of physical systems through mathematical physics models, which exhibit an exponential sensitivity to initial conditions. Chaos leads to chaos; evolution can be driven by an empirical randomness. In fact, random behavior is only apparent.


The company often conducts reorganizations with the goal of reaching a state of order or an acceptable standard. In fact, physics teaches us that disorder is the most usual status, while order is always only a temporary condition. Managing the dynamics between order and disorder brings a great energy, mostly positive, for the company.


Regazzi TPS (Switzerland) is a company specialized in the production and sale of building materials, in particular products for sun protection.

How many companies have been in a constant reorganizational state for decades? Organizations evolve, whereas relations with the market change. There are in fact variables within the same organization which impose change and external variables that affect the organization and determine its change.


The experiments performed in these Creative Talks relativize the hypothesis that order is better than disorder, enhancing the process of change as a preferential status, where a dynamic company lies. The audience is informed about the long periods of stability, which are seen as a condition in which a company’s proposal does not evolve, which puts itself in a weak position with respect to the dynamics of chaos.