BY – MIRKO NESURINI
As of April 2, 2010 The Work Style Magazine will also be available at newsstands Europe-wide and in the USA. The only international magazine entirely dedicated to work style, our publication provides in-depth news, reviews, studies, and suggestions on topics ranging from life style to the business world. This year, the key challenge in the job market is overcoming the crisis without adding more problems to those that exist already. In his article, Allan Hall underlines the importance of keeping things steady, and knowing how to sail through rough waters. Some (people) have had to face ‘hot’ issues that are difficult to overcome. Think Tiger Woods, for instance. A keen analysis from Roger Abrahms gives us analogies with corporate crises. The movie Up In the Air, starring George Clooney, provides Anail and Karen Mishra with the opportunity to analyze how being downsized can be the first step to a positive change. Barack Obama has changed the approach to problem-solving on the part of governments. Paolo Valentino outlines the “method” of this change, which is based on systematic fact-checking, a strong consultant network, and the involvement of a restricted group of ‘followers’ during the decision-making phase. As per usual, we have a number of enthralling stories about people. There’s our special edition on NYC and interviews with Erik Buell and Ben Southall, as well as a fascinating article on São Paulo (with a guide attached) edited by Bahar Puraligil. All examples of the dynamism of people around the world. Fabian Uzaraga tells us about the most beautiful work environments with the help of Alain De Botton, author of The Architecture of Happiness. Then we have a test on colors conducted by Usa Today, a wide selection of books, and a whole section dedicated to work places. Don’t forget to check out our ‘To Be Cool’ pages which have been redesigned with the help of Demetra, a young stylist whom we are sure you will like. Last but not least, illustrator Gaku Nakagawa is back. He’s providing drawings for our magazine, along with other interesting artists. In short, this issue of The Work Style Magazine is designed to convey optimism and the determination to go for growth. Enjoy.
Published in the hard-copy of Work Style Magazine, Spring 2010